Last week, on October 17th, Etude House held Press Launching of Precious Mineral Any Cushion, the new type of liquid foundation that has been a mega trend in South Korea. This 6 in 1 foundation even has gotten huge interests from people in here, Indonesia. No surprise, because everyone will love its efficiency and its multi-function. I already reviewed this Precious Mineral Any Cushion. Go here to read.

That day, Etude House Indonesia also celebrated their 5th anniversary, counting from 2008. Actually, they came in Indonesia in 2000 under the name Etude, but in 2008, they re-branded and became Etude House because of the new concept, one stop service. We come to Etude House not only for shopping, because they have consultation and makeover too. They become a house for beauty.

Had come that day, bloggers and media. Whoops, I forgot to mention the place. It was at Ratatouille French Bistro and Bar, at Kuningan, Jakarta. It's such a good place to hangout, really cozy and modern.

Oh, and I love their quote here, even though I've seen it before on 9gag.

Pretty easy to be a woman. LOL!

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Back to the event, the speakers on that day are Elise Je Kwon, Etude House Manager Training; Melia Erlina, General Manager of Etude House Indonesia; and Chris Choi, Etude House Business Development Representative.

The demo product by Lee Hong Yeon, makeup artist of Etude House Korea and Ivonne Chandra, makeup artist of Etude House Indonesia. Of course, she was using the new Precious Mineral Any Cushion.

There was also another demo product by beauty blogger, Sasya, who showed us ten minute makeup challenge using Etude House products.

After all the speech and demo, there came the time for celebration. At every birthday, there must be blowing candle and cutting cake ritual. Therefore, they already prepared a really cute cake on the table for the celebration of Etude House 5th anniversary. I said cute cake, I really meant it.

Dominated by pink, this cake is also decorated with many familiar products from Etude House. I spotted Any Cushion, CC Cream, Sweet Recipe, Lash Perm Mascara,...hmm what else?! Can you mention one?

Here, the speakers, together with Yenny Maria, Directress of Etude House Indonesia, cut the birthday cake.

Happy sweet 5th anniversary, Etude House Indonesia!

In the fifth year, Etude House Indonesia has already had 32 outlets, and in 2018, they plan to expand by opening another 40 outlets spread in many cities in Indonesia, such as Yogyakarta, Riau, Jambi, Malang, Aceh, and Samarinda. So, let's prepare for the sweetness!

This is my FOTD, a.k.a. Food of The Day :DD, Le Cordon Bleu.

Thank you for reading, or even though you just come here to scroll for the pictures, I also thank you.