Thursday, October 31, 2013

L'oreal Professionnel 'Runway Hair Parade', Jakarta Fashion Week 2014

From October 19th to 25th, the biggest fashion event in Indonesia was held. It was Jakarta Fashion Week 2014 that was held at Senayan City Mall, Jakarta.


Fashion event is not only about outfits. Of course look is an important thing to be noted. Makeup and hairdo are things that support models' performance on runway shows. This year, the official product of backstage hairstylists in Jakarta Fashion Week is Tecni.art from L'oreal Professionnel. Along with the first day of Jakarta Fashion Week 2014, L'oreal Professionnel launched their new Tecni.art product called Super Dust.

Thanks to Indonesian Beauty Blogger who has given me chance to see the 'Runway Hair Parade' by L'oreal Professionnel. At there, I could see hair show and demo product using the new Super Dust that was done by five top backstage hairstylists of Jakarta Fashion Week 2013. They are Dorris from Sibel Salon, Batam; Fenny from Lie Kuang Salon, Semarang; Indah from Irwan Team Hair Design; Iwan from Iwan Salon, Bandung; and Jeffry Welly from Rudi Hadisuwarno School.  





Tecni.art itself is a series of styling products that launched by L'oreal Professionnel. One of them is the new Super Dust that come in powder form. It offers three different runway look that may become the inspiration; Power Volume for messy hair, Super Matt for dry and matt effect that is suitable for short hair, and Instant Look for 60's hairstyle such as faux bob. 


Collaborated with Hunting Fields for the 'Lucidity' outifts, here are the models with their runway hairstyle:



I also visited L'oreal Professionnel Hair Lounge. It was always crowded because everyone want to know more about the products. In addition, we could get hair-styling inside. 




And yeah~ I brought home these nice goodies. Can't wait to try that Tecni.art Air Fix.



Before I end this post, here, pics of my FOTD and OOTD:



Now, bye!

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